Buki. An online platform that matches tutors with learners.
Role
Product Designer
Duration
5 months
Platfrom
Web
Created with
Front-End Engineer
Back-End Engineer
QA Specialist
Overview
Buki is an online platform that connects private tutors with students. With 110,000+ tutors and 200+ subjects, Buki makes it easy for students and tutors to find each other.
Role
Product Designer
Duration
1 months
Platfrom
Web
Link
Overview
Buki is an online platform that connects private tutors with students. With 110,000+ tutors and 200+ subjects, Buki makes it easy for students and tutors to find each other.
Primary objectives
One of the primary objectives of this project was to determine what motivates students the most to book a private class with a tutor and identify the specific criteria affecting their decision.
The project has several constraints.I could not add any additional filters or steps and avoid decisions requiring extra effort from tutors.
In-depth user interviews
After detailed screening process I found Buki users and people who were actively searching tutors either for themselves or for their offspring. This process helped me to define the most crucial aspect that influence on their choise.After a thorough screening process, I identified Buki users and individuals actively seeking tutors for themselves or their children. This helped me determine the most important factors influencing their choice.
Value Proposition Canvas
During the idea generation phase, we utilised the VPS canvas to gain a clear understanding of the user’s needs, wants, and jobs. We came up with a total of 340 ideas, which we then prioritised based on their value to the user and the level of difficulty associated with implementing them. From these ideas, we developed three main hypotheses that were taken to the design stage.
Discover, create, iterate
During the first several user interviews, a crucial insight emerged – users often base their choice of private tutors on appearance. This feedback confirmed the need for changes to the Catalog page, particularly regarding photo quality. The existing website featured tiny, low-quality photos that failed to support users in making intuitive tutor selections.
Solution
After conducting 15 user interviews, I developed a way to improve photo quality without burdening tutors. I enlarged the photo size, made it mandatory, and included tips on necessary photo types.
The results of the user testing were remarkable. Out of 12 users, all preferred larger photos, as they allow for a better view of the tutor's posture, apparel, and gaze, which were the most important aspect fo them in choosing the tutor.
Summary
After conducting user interviews, we were able to identify the key factors that helped users in selecting a private tutor. As a result, we were able to provide a quick solution to the stakeholders and meet the needs of both private tutors and students. The business found this idea valuable and, based on feedback from real users, decided to implement the changes on their website.
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Next Cases
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Primary objectives
One of the primary objectives of this project was to determine what motivates students the most to book a private class with a tutor and identify the specific criteria affecting their decision.
The project has several constraints.I could not add any additional filters or steps and avoid decisions requiring extra effort from tutors.
Discover, create, iterate
During the first several user interviews, a crucial insight emerged – users often base their choice of private tutors on appearance. This feedback confirmed the need for changes to the Catalog page, particularly regarding photo quality. The existing website featured tiny, low-quality photos that failed to support users in making intuitive tutor selections.
Solution
After conducting 15 user interviews, I developed a way to improve photo quality without burdening tutors. I enlarged the photo size, made it mandatory, and included tips on necessary photo types.
The results of the user testing were remarkable. Out of 12 users, all preferred larger photos, as they allow for a better view of the tutor's posture, apparel, and gaze, which were the most important aspect fo them in choosing the tutor.
Summary
After conducting user interviews, we were able to identify the key factors that helped users in selecting a private tutor. As a result, we were able to provide a quick solution to the stakeholders and meet the needs of both private tutors and students. The business found this idea valuable and, based on feedback from real users, decided to implement the changes on their website.
Next Cases
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Let's get in touch
Let's get in touch