Improving Tutor Selection for students at Buki
Improving Tutor Selection for students at Buki
Overview
Buki is an online platform that connects private tutors with students. With 110,000+ tutors and 200+ subjects, Buki makes it easy for students and tutors to find each other.
Overview
Buki is an online platform that connects private tutors with students. With 110,000+ tutors and 200+ subjects, Buki makes it easy for students and tutors to find each other.
Primary objectives
Primary objectives
Buki is a platform connecting 110,000+ tutors with students across 200+ subjects. Our goal was to understand what motivates students to book a class and identify key decision-making criteria—without adding new filters or steps, or placing extra demands on tutors.
Buki is a platform connecting 110,000+ tutors with students across 200+ subjects. Our goal was to understand what motivates students to book a class and identify key decision-making criteria—without adding new filters or steps, or placing extra demands on tutors.
To understand what drives students to book a tutor, I conducted in-depth interviews with Buki users and individuals actively searching for tutors. After 15 user interviews, I developed a solution to make photo bigger without burdening tutors—by enlarging the photo size, making it mandatory, and providing clear photo guidelines
To understand what drives students to book a tutor, I conducted in-depth interviews with Buki users and individuals actively searching for tutors. After 15 user interviews, I developed a solution to make photo bigger without burdening tutors—by enlarging the photo size, making it mandatory, and providing clear photo guidelines
Since photos played a critical role in how students chose tutors — I added subtle tips with clear guidance. These suggestions explained the importance of a good portrait and encouraged tutors to upload high-quality photos.
Since photos played a critical role in how students chose tutors — I added subtle tips with clear guidance. These suggestions explained the importance of a good portrait and encouraged tutors to upload high-quality photos.
Results
After the new booking experience was introduced, the conversion rate into bookings significantly increased—leading to higher tutor engagement and improved platform retention. The simplified layout, improved photo visibility, and clearer calls-to-action helped users make faster, more confident booking decisions.
After the new booking experience was introduced, the conversion rate into bookings significantly increased—leading to higher tutor engagement and improved platform retention. The simplified layout, improved photo visibility, and clearer calls-to-action helped users make faster, more confident booking decisions.
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