Improving conversion rate from freemiun to Premium
Improving conversion rate from freemiun to Premium
Improving conversion rate from freemiun to Premium
Overview
Balance aimed to drive subscription growth by converting engaged free users into paying customers.
To grow subscriptions, we explored why free users weren’t upgrading to Balance+. Only 5% visited the premium tab in their first week. After discovering that 70% didn’t know what Balance+ included, we added a preview of high-value video content to the home screen.
Result: this update led to a 12% increase in conversion from freemium to premium.
Balance aimed to drive subscription growth by converting engaged free users into paying customers.
To grow subscriptions, we explored why free users weren’t upgrading to Balance+. Only 5% visited the premium tab in their first week. After discovering that 70% didn’t know what Balance+ included, we added a preview of high-value video content to the home screen.
Result: this update led to a 12% increase in conversion from freemium to premium.
Balance aimed to drive subscription growth by converting engaged free users into paying customers.
To grow subscriptions, we explored why free users weren’t upgrading to Balance+. Only 5% visited the premium tab in their first week. After discovering that 70% didn’t know what Balance+ included, we added a preview of high-value video content to the home screen.
Result: this update led to a 12% increase in conversion from freemium to premium.
Balance aimed to drive subscription growth by converting engaged free users into paying customers.
To grow subscriptions, we explored why free users weren’t upgrading to Balance+. We investigated why free users weren’t upgrading to Balance+. Only 5% visited the premium tab in their first week, and 70% didn’t know what Balance+ included.
We added a top-rated content carousel to the Home screen to give free users an immediate taste of Balance+. This made premium value visible from day one — resulting in a 12% increase in paid conversions.
Role
Product Designer
Product Designer
Duration
1 months
1 months
Platform
iOS, Android
iOS, Android
Balance App is a personalized menopause support app that helps users track symptoms, access expert content, and manage their hormonal health with confidence.
Balance wanted to drive subscription growth by converting engaged free users into paying customers.
Balance App is a personalized menopause support app that helps users track symptoms, access expert content, and manage their hormonal health with confidence.
Balance wanted to drive subscription growth by converting engaged free users into paying customers.
We launched a in-app survey to ask users what's preventing them from exploring Balance+. We didn’t communicate enough about the Premium subscription to our users, so they could not explore it properly.
We launched a in-app survey to ask users what's preventing them from exploring Balance+. We didn’t communicate enough about the Premium subscription to our users, so they could not explore it properly.
If users see a high-value content preview early, they'll better understand the value
and feel more confident to upgrade.
If users see a high-value content preview early, they'll better understand the value
and feel more confident to upgrade.
The idea was simple: if users see a high-value, relatable content preview early, they’ll better understand what they’re missing out on, which should improve both engagement and conversion to paid plans.”
The idea was simple: if users see a high-value, relatable content preview early, they’ll better understand what they’re missing out on, which should improve both engagement and conversion to paid plans.”
The idea was simple: if users see a high-value, relatable content preview early, they’ll better understand what they’re missing out on, which should improve both engagement and conversion to paid plans.
Results
Results
Results
To increase conversion rates, we identified an opportunity to enhance the paywall experience. We simplified the visual layout, emphasizing real user testimonials for credibility, and clearly showcasing pricing options. To validate our approach, we conducted an A/B test.
12%
12%
12%
increase in conversion from freemium to premium
increase in conversion from freemium to premium
increase in conversion from freemium to premium
22%
22%
22%
boost in engagement rate
boost in engagement rate
boost in engagement rate
Balance App is a personalized menopause support app that helps users track symptoms, access expert content, and manage their hormonal health with confidence.
Balance wanted to drive subscription growth by converting engaged free users into paying customers.
Next Case
Next Case
Frolo Dating App
Frolo Dating App
Frolo Dating App
Frolo Dating App
Frolo Dating App
Buki. Online Learning Platform
Buki. Online Learning Platform
Buki. Online Learning Platform
Buki. Online Learning Platform
Buki. Online Learning Platform